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As rapid technological change continues to reshape the global insurance landscape, brokers are under increasing pressure to adapt. However, according to Deloitte’s 2026 Global Insurance Outlook, success in this environment does not depend solely on the speed of technological adoption but on how effectively insurers embed digital tools into everyday workflows and build the capabilities required to use them effectively.
This challenge is compounded by an increasingly dynamic risk environment. The risk landscape has become a moving target. In the past, you might have predicted something five or ten years out. Today, risks are changing by the minute.
At the same time, customer expectations are exceptionally high, shaped by real-time, digital-first experiences across other industries. Omnichannel distribution models have fundamentally changed. That is why embedding digital tools is not just about the technology, but how we equip brokers with the skills, confidence and workflows they need to operate efficiently in a digital-first world.
The local non-life insurance sector is currently at a mid-level of digital maturity. We’re seeing strong progress in customer-facing digital journeys and automation, but the industry is still facing gaps in integration, data-driven personalisation and legacy system transformations. The challenge now is to make digital enablement truly seamless.
Three practical ways intermediaries can work more effectively, in an increasingly remote and technology-enabled environment are:
1. Creating a single digital backbone for intermediary workflows - From a South African perspective, the complexity of underwriting and claims continues to rise, driven by climate events, fraud and cyber risk. When you look at flood modelling, geocoding and similar capabilities, all of that requires data analytics and automation to support decision-making. Everything has to be real time. Manual, paper-based processes are no longer viable.
Intermediaries need integrated broker platforms that support the full policy lifecycle, including policy administration, endorsements, renewals and document searches.
2. Enabling faster, more responsive digital client engagement - Customer behaviour is evolving just as rapidly as the risk landscape itself. When an asset is acquired, insurance is usually the first port of call. Clients need confirmation of cover immediately.
Intermediaries need to be able to generate confirmation of cover letters on the spot, ensuring clients can secure protection without delay. Such capability and platforms give brokers access to insured value estimate calculators, helping to address the growing challenge of underinsurance in South Africa.
Underinsurance has been on the rise, with assets often materially understated. These tools help ensure end consumers are adequately protected.
These tools reduce friction, shorten turnaround times and allow brokers to focus on advice and relationship management rather than administration. They improve transparency for clients while increasing broker productivity.
3. Building the digital confidence and capability of intermediaries - There is a need to ensure practical training and ongoing support for brokers on their journey to be digitally enabled. Brokers need to be supported through a combination of virtual and in-person training sessions, with digital content accessible on demand.
Webinars play a key role, particularly in specialised sectors such as hospitality, leisure, agriculture and real estate. We host industry-specific webinars to help brokers understand what is happening in these niche sectors and how risks are evolving.
Brokers also have access to product reference guides, knowledge resources and dedicated relationship managers who provide ongoing support and in-person engagement where needed. The focus is very practical. We help brokers understand how the tools fit into their daily workflows and how to improve efficiency without disrupting their business.
Looking ahead, I believe digitally enabled working models are here to stay, but a degree of human engagement remains essential. While most administrative tasks, policy servicing and sales support can and will happen digitally, face-to-face interaction will always matter when it comes to more complex commercial risks and building trusted relationships.
Santam is an authorised financial services provider (FSP 3416), a licensed non-life insurer and controlling company for its group companies.

