In the modern market, sustainable, affordable, and convenient services are a non-negotiable amongst clients; thus, businesses across industries are forced to rethink the way in which they serve customers.  

The automotive glass industry is no exception. Embracing a “fix-first” philosophy has positioned My Glass at the forefront of this shift. Rather than prioritizing costly replacements, we guide our clients toward proactive repairs wherever possible; an approach that benefits insurers, clients, and the planet.  

This strategy is more than empty assurances about saving costs, or performative greenwashing. It reshapes how automotive glass services are delivered; thus, reducing claim cost for insurers, minimizing inconvenience for clients, and making a measurable impact on environmental sustainability.  

Mobi-Chip, My Glass’s latest innovation, is central to this strategy: a mobile windscreen chip repair service that brings proactive repair directly to the client’s doorstep.  

A minor windscreen chip appears harmless, but it carries major implications. Left unattended, these chips develop into cracks, necessitating a full replacement. Windscreen replacements are costly, require more resources to manufacture, and generate significant waste when the damaged glass is discarded.

By contrast, repairing a chip is:

More affordable: On average, chip repairs cost a fraction of a replacement, saving insurers and clients unnecessary expenses.

Faster and more convenient: Repairs can often be completed within 30 minutes, often without disrupting a client’s day.

Environmentally responsible: Every repair extends the lifespan of a windscreen, keeping glass out of landfills and reducing demand for new manufacturing.

The “fix first” philosophy isn’t just good practice; it creates a ripple effect of benefits across the value chain.

By encouraging proactive repairs, insurers can lower average claim costs while simultaneously improving client satisfaction scores. Lower costs also create room for more competitive premiums and long-term policyholder retention.

The advantages for drivers are immediate: reduced out-of-pocket expenses, minimal disruption, and a safer vehicle. Furthermore, being guided rather than upsold builds trust in both the service provider and the insurer managing their claim.

The environmental impact is often overlooked but perhaps the most crucial. Glass is energy-intensive to manufacture and challenging to recycle. By extending the life of existing windscreens, My Glass prevents unnecessary production and reduces waste. In the age of climate awareness, this makes every chip repair a small but meaningful contribution to sustainability.

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