From insight to action: Why in-person research strengthens our strategy

In-person research remains a cornerstone of PPS Investments’ manager evaluation process. By meeting global managers in their own environments, the team uncovers cultural, operational, and behavioural insights that virtual meetings simply can’t replicate, strengthening conviction, challenging bias, and deepening strategic decision-making.
Written by
Andriette Theron
Published on
December 3, 2025

In a world where virtual meetings have become the norm when doing research on global funds, it’s tempting to believe that technology can replace face-to-face engagements. For us, being in the room with our global managers is not a luxury, it’s a critical part of our investment process. Our recent research trip to the United Kingdom reinforced why these in-person interactions matter not only for manager identification and selection, but also for providing perspective and challenging biases.  

When we meet a manager in their own environment, we gain insights that no video call can replicate. It’s not just about hearing their investment thesis; it’s about observing how decisions are made, how teams interact, and how culture influences behaviour. These interactions allow us to engage not only with portfolio managers but also with risk teams, human resource teams, operations, and investment professionals across mandates and different roles.  

This context feeds directly into our decision-making. It helps us assess whether a manager’s process is robust, whether their culture supports collaboration, and whether their operational capability can withstand stress. These are factors that ultimately influence our conviction and allocation decisions.

Why presence delivers deeper insights - The best way to describe the difference between virtual and in-person engagement is through travel itself. Watching a travel documentary about Edinburgh might give you a sense of its history and charm, but it is no comparison to standing in the city and feeling its presence. During our visit, the Edinburgh Castle dominated the skyline, a constant reminder of the city’s heritage. Whether you were walking through the New Town or crossing Princes Street, the castle was always there anchoring the city’s identity. That sense of dominance and perspective is something you can only appreciate when you’re there.

And here’s the thing about travel documentaries: the weather is always perfect. You see the city bathed in golden light, the streets bustling with energy. But reality is different. When you’re there, you experience the city unfiltered, the drizzle, the wind, the unexpected quiet moments.  

In the same way, visiting a manager’s office gives us perspective that no virtual meeting can. It provides insights into culture, collaboration, and decision-making that directly influence our investment conviction.  

When managers visit our offices, we often get the best version of them: polished presentations, curated talking points. When we visit them, we see the full picture. Walking through their offices tells you a lot about how teams are positioned, whether portfolio managers have private offices but also maintain desks in open areas to encourage collaboration, or whether teams have isolated themselves in different corners of the building. These details reveal how they balance focus with interaction, independence with teamwork. Something no video call or a visit to our office can replicate.

Just as standing beneath Edinburgh Castle gives you a sense of permanence you can’t get from a photo, being in a manager’s office reveals cultural and operational strengths that influence our conviction in their ability to deliver on our investment objectives.

“Visiting a manager’s office gives us perspective that no virtual meeting can replicate.”

Andriette Theron
Head of Research at PPS Investments

From observation to investment decisions - The theme of balancing history with innovation came to life in London, where no panoramic photo can capture the feeling of standing on the 36th-floor balcony of the Walkie Talkie building, taking in the city’s sprawling skyline. From that vantage point, you see the layers of history and modernity coexisting, the Thames winding through centuries-old landmarks and cutting-edge architecture.  

This theme of balancing history with innovation isn’t just a visual metaphor, it reflects what we look for in managers. Managers with the ability to adapt and evolve in a rapidly changing investment landscape.

Some of the managers we meet in the UK have been in operation for more than a century, operating with deep history and legacy, while others are still early in their investment journey, working to establish themselves. Despite this wide range of experience, they all grapple with the same challenge of how best to integrate artificial intelligence into their investment processes. For some, it’s about enhancing research efficiency; for others, it’s about rethinking entire workflows to remain competitive.  

By being in their offices, we gain a front-row view of how each firm is approaching this challenge whether through dedicated innovation teams, cross-functional collaboration, or incremental process changes which helps us assess their ability to continuously evolve their investment approach and remain fit for the future.  

Global perspective that challenges bias - Meeting managers in different regions also broadens our understanding and helps us frame our views. For example, during this trip, we noticed how some global managers see value in South African government bonds, a view that contrasts with the more negative sentiment we often encounter locally. This difference boils down to perspective: the lens through which they view the world, shaped by their global experience and comparative analysis. Engaging with these diverse viewpoints challenges our assumptions and strengthens our decision-making. It ensures that our investment strategy is informed by a global context, not just local narratives.

The bottom line: context, conviction and confidence - Investing is not just about numbers. It’s about people, processes, and principles. By engaging deeply with our managers, we strengthen our conviction in their ability to deliver on their investment objectives over the long term. And when we return to Cape Town, we bring back more than notes and presentations, we bring back context, nuance, and confidence that directly inform our portfolio decisions.

In a world that often leans on virtual interactions, we remain committed to showing up, because some insights can only be gained when you’re there.

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