
In a recent conversation with Derek Vice and Kashmira Naran, KPMG insurance partners, it became clear that South African insurers have just come through a surprisingly strong year, but nobody is relaxing.
The latest KPMG insurance survey, a meaty ±210-page read, paints a picture of an industry that has taken a cautious breather while still juggling more balls than ever.
Kashmira explains that the theme of this year’s survey, “up in the air”, captures the sheer volume of competing priorities insurers are having to manage at the same time - regulatory expectations around safer business practices keep rising in the public interest, consumers and broader society are demanding more socially responsible behaviours and employees and other stakeholders want to work for, buy from, and invest in companies that reflect their values. Added to this is the unforgiving spotlight shed through social media platforms whereby insurers are operating under constant scrutiny.
What makes the current moment interesting is the tension between favourable results and a tough environment. On the surface, 2024 looks like a “good news” year: solid financial performance across both the life and non-life insurance industries, no major catastrophe events, and strong investment returns. Beneath that, Kashmira says, insurers have been hard at work on a number of strategic initiatives such as climate risk, ESG implementation and technology and people transformation to name a few, with a distinct long-term view.
Climate risk management sits high on that list. Insurers are revisiting their risk models in the wake of local events such as the KZN floods, as well as looking to international events such as the Californian wildfires. The question is no longer whether the environment is changing, but whether existing approaches are still fit for purpose. Linked to that is the drive toward net-zero: ESG reporting, transition plans and strategies that, in South Africa at least, are still catching up with global peers. Insurers, however, cannot afford to wait for these practices to be regulated, as it is more a case of when and not if regulators will begin to sharpen and regulate their expectations.
At the same time, insurers have also been concentrating efforts on areas of focus by the regulatory, such as third-party risk management, the current “flavour of the year”, and IT risk management. The joint standards on cybersecurity and technology risk, and the heightened focus on fraud risk management, have demanded earnest attention. Fraud is evolving in step with technology, and while new tools are helping detect it, they also create fresh vulnerabilities.
Despite this crowded agenda, Derek points out that insurers have delivered good results because they’ve played the long game. Revenue has grown through a mix of strategies: expansion into the rest of Africa and beyond, new life products such as index-linked offerings, genuine growth in the funeral and low-income space as more people are slowly lifted into the formal market, and specialist lines linked to South Africa’s infrastructure challenges, such as solar and other alternative energy risks.
On the non-life side, the absence of major catastrophes and other shock events contributed to this results. Strong investment returns since the formation of the Government of National Unity have further boosted results. On the cost side, years of investment in IT, digitisation and automation are finally paying off, with efficiency gains now feeding through into the bottom line.
However, top-line growth remains difficult in a stressed economy where insurance is still seen as a grudge purchase. Kashmira notes that a lot of apparent growth is churn and replacement business: consumers shopping around for price and insurers buying and selling books of business to refine portfolios. This is fuelling ongoing mergers and acquisitions as smaller, capital-strained players seek shelter with bigger groups, and larger insurers leverage scale, distribution and expertise.
She points to the Telesure–Renasa deal as a standout success story. Since Telesure acquired Renasa in 2023, Renasa swung from a loss of R145 million in 2023 to a profit of R81 million in 2024, with higher insurance revenue, lower insurance service expenses and a robust improvement in profitability. That kind of turnaround illustrates the power of scale, capital and seasoned capability when M&A is carried out with a clear strategy.
Beyond classic consolidation, Derek highlights the rise of financial conglomerates. Insurers are moving deeper into banking, such as Discovery Bank and Old Mutual’s renewed banking ambitions, to become a one-stop financial services provider for clients. The goal is not just cross-selling, but using richer data to price better, understand customer behaviour and enhance service offerings.
On the reinsurance side, the story has also turned positive. After a period of a hardened pricing market and strict underwriting rules being applied, reinsurers have seen around 7% revenue growth on average, with an 89% uplift in the insurance service result across surveyed participants. Strategic and more disciplined underwriting decisions and rate increases, combined with a benign claims environment contributed towards the rebuild to profitability. Market moves such as SCOR Africa ceasing new life and health business and Munich Re converting to a branch structure reflect ongoing optimisation under the SAM regime, as reinsurers look for better capital efficiency.
Looking forward, Kashmira notes that we’re now heading into a softening reinsurance market, with pricing power swinging back towards primary insurers, but with capital buffers stronger than a few years ago to absorb future shocks.
The KPMG survey also dives into some of the “curveballs” shaping the future, and here Derek’s comments on AI, influencers and climate-linked innovation are particularly thought-provoking.
On AI, he stresses the shift from straightforward digitisation (static online forms and rule-based engines) to sophisticated learning systems that engage customers in natural language, adapt questions when they detect confusion and optimise processes end-to-end. The upside in sales, claims and back-office efficiency is tremendous. The risk lies in transparency and bias: if an AI engine starts denying claims or declining risks based on patterns it has inferred, insurers must be able to explain why. Waiting for regulators to catch up and then retrofitting governance and explainability could be an expensive mistake; best practice must be built in, now.
Influencers present another emerging frontier. Their income streams are highly exposed to reputational shocks and volatile popularity. That opens conceptual space for innovative insurance covers, such as parametric products that trigger when engagement or follower metrics drop sharply, while forcing insurers to think carefully about how much they want to be associated with individual personalities.
Climate change, finally, is reframed as both a risk and product-development opportunity. Parametric crop cover, for example, uses temperature and rainfall triggers. The next step is more dynamic, multi-variable designs that can respond to both excess and shortage of rain, or repetitive severe thunderstorms that cause smaller but recurring losses. At the same time, the ESG agenda is pushing insurers to rethink investment portfolios, support clients’ transition journeys and anticipate new environmental liabilities, such as the eventual disposal of thousands of solar panels installed to cope with energy challenges.
Interestingly, Derek describes the past year as relatively benign from a regulatory volume perspective after the IFRS 17 tsunami, but nobody expects that to last. New rules around AI, digital assets, cyber and ESG disclosure are inevitable. The challenge, once again, is to use regulation as a catalyst to build better businesses and stronger stakeholder trust, not just to tick boxes.
If there is a single thread running through the KPMG survey and our discussion with Derek and Kashmira, it is this: insurance in South Africa is still very much a long game. The balls may be “up in the air”, but insurers are learning to juggle with more purpose, better tools and a clearer sense of the future they need to underwrite.
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