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As part of our Leadership Edition, I asked Jeanette Marais, CEO of Momentum Group, a few questions to tap into her leadership wisdom and experience built up over many years leading a variety of organisations.
I drafted the questions against a backdrop that is by now familiar to South African business leaders: A low-growth economy that has defined much of the past decade and will continue to shape 2026. What struck me was her disciplined realism, an acknowledgement of constraint paired with a clear focus on what leaders can still influence.
“The low-growth environment will remain our backdrop for 2026,” Jeanette notes, “even though we are starting to see some positive movements.”
Realism without resignation – According to her, those positive movements matter. A strengthening Rand, South Africa’s credit rating upgrade, and visible progress in restoring electricity and logistics infrastructure are not cosmetic wins. They are confidence signals. Lower inflation targets, in particular, protect long-term savings from erosion and reduce borrowing costs, creating space for both households and government to plan more sustainably.
But optimism does not cancel reality, Jeanette writes. Consumers remain under pressure, and that pressure is being felt acutely in our industry. “Clients are far more hesitant to buy new insurance products or increase premiums. That places pressure not only on insurers, but directly on advisers’ incomes as well.”
This is why formal employment growth remains such a critical lever, she adds. Without it, the country and the industry’s growth ambitions will remain constrained. At the same time, leaders must recognise the expansion of the informal economy and we will confront the challenge of designing solutions that are accessible, relevant, and sustainable for a broader segment of society.
Growth without a race to the bottom - One of the most sobering realities she shares, is the stagnation in the life and protection market. Nearly a decade of limited growth has left the industry with a stark choice: How to win market share without undermining itself.
“You can either start a price war,” Jeanette adds, “or you can compete by offering the best products, the best client experience, and genuinely helpful technology.”
According to her, the danger of price-led competition is well understood yet often revisited under pressure. Margin erosion limits investment in service, innovation, and long-term capability, creating a negative multiplier effect that pulls the entire industry down. The harder path, competing on value, experience, and relevance, requires conviction, especially when consumers are under strain.
Fiscal pressure and unintended consequences - Jeanette indicates that the growing fiscal pressures facing government will have implications for financial services and that Treasury’s search for additional tax revenue is understandable, but the potential consequences for healthcare affordability and retirement savings are profound. “If healthcare becomes less affordable and state provision does not improve,” Jeanette writes, “mortality and morbidity increase, premiums rise, and the system becomes more strained.”
Equally concerning, she notes, is the impact of discouraging retirement savings. “When people save less for retirement, we reduce the pool of assets available to invest alongside government in building the economy and creating jobs.” These are not isolated issues. According to her, they form part of a tightly connected system in which policy decisions, household resilience, healthcare outcomes, and economic growth are deeply intertwined.
Freeing advisers to advise – On my question about priorities for the risk advice industry, the theme of time emerged strongly. She explains that advisers are increasingly burdened by administration, compliance, and fragmented systems, leaving less capacity for what truly matters: Advice and relationships. “AI and technology can relieve the administrative burden on advisers, so they can spend more time building relationships and improving the quality of advice.”
The promise of AI is not replacement, but enablement, she notes. Used effectively, it can help advisers scale their reach, personalise interactions, and move away from transactional selling toward advice-led engagement. “People want accessibility, choice, speed, and personalisation. That is simply impossible to deliver at scale without technology.” Yet the human element remains non-negotiable, according to her. Advice is personal. Context matters. One size does not fit all.
Perhaps the most compelling part of her feedback was the framing of the industry’s role in addressing South Africa’s structural challenges. Unemployment remains the single greatest threat to long-term stability, followed closely by corruption, crime, and the state of the education system.
“South Africa does not have a sustainable future if we don’t break the cycle of unemployment and poverty,” Jeanette noted. She goes on to explain that the insurance and savings industry plays a more significant role in this ecosystem than is often acknowledged. Beyond direct employment, it channels vast sums back into the economy through claims payments, retirement solutions, and investment returns.
“As an industry, we collectively put hundreds of billions of Rands back into the pockets of consumers,” she noted. Emergency savings help households weather shocks. Insurance protects families from catastrophic loss. Long-term savings are deployed into infrastructure and productive assets that support job creation. The incentives are aligned: A healthier, employed population living financially responsible lives benefits both society and the industry.
Innovation anchored in fundamentals - On innovation, Jeanette’s perspective is pragmatic rather than fashionable. “Everything can and will be copied,” she explains, The challenge is staying one step ahead by relentlessly pursuing renewal.”
That requires boldness, even the willingness to disrupt one’s own “cash cows”, she adds. But innovation without a strong core is dangerous. “To go into uncharted waters, you need a solid ship.” The idea of dual transformation, investing in the core business while experimenting at the edges, reflects a mature view of innovation. And at the centre of it all sits the client.
“Listening to and understanding our clients’ problems is what drives meaningful innovation,” she comments.
Leadership as behaviour, not position – Jeanette's thoughts around leadership development resonated deeply. In highly analytical organisations, the temptation to wait for perfect clarity is strong. But hesitation often causes more damage than a wrong decision corrected quickly. “Decision-making is like climbing a ladder over a wall,” Jeanette observes. “You can’t see what’s on the other side until you start moving.” Leadership, in this framing, is about providing direction and support as teams navigate uncertainty. It is also about courage, especially in difficult moments. A company’s culture is shaped by what leaders tolerate: “I encourage our leaders to have the courage to speak out when needed, to challenge holy cows and keep themselves and each other accountable.”
For those early in their careers, her advice is both simple and demanding. “Every little thing you do builds, or breaks, your reputation over time. Raindrops make oceans.” There are no shortcuts to meaningful success. Every achievement becomes the starting point of a new climb. And perhaps most importantly, authenticity matters. “Don’t try to be someone else. You were chosen because you are you,” is her advice.
Reflecting on Jeanette’s feedback as a whole, my sense is that, for her, leadership is about steady courage, disciplined choices, and an unwavering focus on people, clients, advisers, employees, and citizens alike.
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The Guaranteed Annuity and the life insurance policy for the Capital Protector are life insurance products, underwritten by Momentum Metropolitan Life Limited, a licensed life insurer under the Insurance Act. Momentum Wealth is part of Momentum Investments and Momentum Group Limited. Momentum Wealth (Pty) Ltd is an authorised financial services provider (registration number 1995/008800/07, FSP number 657). Momentum Metropolitan Life Limited is an authorised financial services and credit provider (registration number 1904/002186/06, FSP number 6406).
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