
Marine insurance has been around since Edward Lloyd famously opened his coffee house in 1686. Despite being the oldest form of insurance, it still seems to be one of the most misunderstood forms of insurance.
Marine insurance has a reputation for being technical and full of specialised terminology; Incoterms, general average, salvage charges, deviation, and warehouse-to-warehouse cover, to name a few.
De-bunk the myths
There are many myths surrounding marine insurance. Here’s a few I’ve come across over the years and a brief explanation to help minimise the misinformation:
All losses are covered automatically - Actually cover depends on the type purchased. “All Risks” covers a wide range whilst “Named Perils” covers explicit events like fire or sinking of the vessel.
Shipping companies pay for any losses - The reality is that shipping companies are not insurers and only offer limited liability cover and will not automatically cover the full value of lost or damaged goods and only when they are only at fault. A marine insurance policy provides more comprehensive protection against loss or damage to your cargo.
Insurance is only for sea shipments - Marine policies can cover goods from “end to end” which can be on land and sea.
It’s too expensive for small businesses - The cost is based on multiple factors such as the cargo value, the cargo type, the shipping route, and the type of packing. In addition, the client can decide on what level of cover they want which also impacts on price.
Marine insurance is complex and intimidating - Honestly it’s not inherently difficult, it does require general knowledge and common sense. Once the core principles are explained clearly and connected to real-world examples, it should become easily understandable
Opportunity for growth
Many clients’ need marine insurance and this is where the broker can add real value, but they must consider the following before stepping into the marine insurance arena:
Definitely the most important is a responsive underwriting team. Answering the phone and responding to emails are vital business skills. You will thrive when you know they can easily access informed guidance, backed up with years of marine insurance experience. A strong support structure will encourage you to explore marine insurance without fear.
Hands-on support is invaluable. When underwriters partner with brokers, reviewing risks, interpreting documents, or assisting with claims becomes far less stressful.
Short, practical educational training sessions will help to demystify marine insurance. Workshops, webinars, and case-based learning can also assist. When you can see how easily goods can be damaged, delayed, or misrouted the value and relevance of marine insurance is quickly understood.
Education should also focus on unpacking complex clauses using relatable language. Understanding how cover attaches, what the exclusions mean, and how claims process can unfold, will mean you are far better equipped to guide your clients.
Today’s marine insurance products should be intuitive and easy to sell. Clear wordings, along with modular cover options, and sensible deductible structures allow you to enter the segment comfortably.
Risk factors for cargo on the move
To fully appreciate the importance of marine insurance, it’s important to understand some key risks that insured goods face whilst travelling across the globe:
• Theft and Hijacking: A major threat for goods moving by road and not just in South Africa.
• Handling Damage: Improper packing, loading incidents, and shifting of goods in containers can often result in breakage or contamination.
• Weather and Natural Hazards: In the changing climate we live in, storms at sea, flooding, and extreme temperatures can damage cargo or delay journeys significantly.
• Transit Delays and Disruptions: Port congestion, strikes, customs issues, and geopolitical developments are more and more common across the world and can cause costly delays or damage.
• Fire: One of the most catastrophic risks, with fires on vessels, in vehicles, in batteries or in storage facilities put the insured’s cargo at risk.
Unlocking Marine’s Future Potential
Marine insurance relevance is more important in the modern world than ever before. With increasing global trade volumes, rising transaction complexity, and growing client expectations, marine insurance has become a vital element of commerce today.
By strengthening support, investing in education, simplifying product design, and expanding awareness, the marine insurance sector can open the door for brokers to confidently enter a segment rich with opportunity.
TIAL is a game-changing software hub for short-term insurers, administrators, underwriting managers, brokers, and agents in the Southern African Development Community.

