Technology
04 minutes

Moving towards intelligence-driven insurance

Policy administration is evolving into policy intelligence. This article explores how insurers can transform legacy systems into AI-powered platforms that anticipate risk, personalise service, and drive operational excellence, positioning themselves for leadership in a fast-changing insurance landscape.
Written by
Sucheta Mohan
Published on
October 17, 2025

For many years, policy administration systems (PAS) formed the quiet backbone of the insurance industry. They processed transactions reliably, issued renewals on time and kept records safe. That reliability remains important, but the demands on insurers have changed. Across the globe, customers are expecting more. Risks are shifting faster and new forms of distribution are emerging. The old role of PAS is no longer enough.

Mobile adoption has already shown how quickly African consumers embrace digital solutions when they meet real needs. Insurance on the continent can follow the same path – but only if carriers invest in platforms that are built to evolve.

McKinsey’s Global Insurance Report 2025 notes that 60% of insurer performance is now driven by operational excellence rather than market geography. This means the winners will be those who rethink how they operate, not just where they sell.

Rethinking the role of the PAS - Instead of viewing the PAS as an administrative record-keeper, insurers need to see it as an intelligence engine. Tomorrow’s systems will not just process data; they will interpret it, recommend next steps and anticipate risks before they materialise.

The possibilities are wide-ranging. Potential uses include:

  • Using AI to predict churn and trigger retention campaigns
  • Analysing endorsements to refine underwriting and product design
  • Integrating IoT and mobile data for real-time risk assessment
  • Delivering proactive recommendations to claims and distribution teams

Policy administration as we once knew it is finished. Insurers who prepare now for intelligence-driven systems will be the ones who thrive tomorrow.

A phased approach - At SSP we believe the journey to policy intelligence is not a one-time switch but a staged evolution. We have rebuilt our core PAS on a modern 64-bit architecture, combining four decades of functionality with the scale and performance that insurers require. We are now embedding analytics, AI and ecosystem connections that shift insurers from recording the past to predicting the future.

Each step adds adaptability, ensuring platforms stay aligned with growth ambitions rather than becoming tomorrow’s legacy.

“Policy administration belongs to the past; policy intelligence defines the future.”

Sucheta Mohan
Director of Global Product Management at SSP

With intelligent PAS, carriers can seize opportunities that are already unfolding, such as:

  • Designing tailored products for underserved markets
  • Embedding cover into banking apps, retail platforms or e-commerce journeys
  • Building resilience through real-time monitoring of climate-related exposures

These are not abstract concepts; they are the foundations of future competitiveness.

Technology is, however, only part of the answer. Simply buying a new PAS and switching it on will not transform a business. Transformation comes from evolving together, step by step, towards intelligence. Insurers need guidance, cultural change and a trusted partner who will help to create feedback loops between policy platforms and customer channels, deploy AI copilots to improve efficiency and reduce fraud, and ensure that data orchestration complies with local regulations.

The future is already here

By rethinking PAS today, insurers can position themselves to lead in an intelligence-driven tomorrow. Policy administration belongs to the past; policy intelligence defines the future.  

The real question is not whether the industry will move towards intelligence – it is how quickly insurers will seize the opportunity to lead.

SSP

With a proven track record of shaping insurance technology, our talented professionals have supported renowned insurers globally. Whether you're a global insurer, UMA, or innovative startup, count on SSP to support your journey to excellence.