
Personal Life insurance claims tell animportant story.
Beyond the numbers and statistics, they provide a real-world viewof the challenges customers face, the risks they encounter, and the financialimpact those risks have on families. They also highlight an uncomfortablereality that the South African financial advice industry cannot afford toignore: the protection gap remains significant, and in many cases, it isgetting wider.
At Old Mutual, we have paid nearly R100 billion in claims since2002. While that figure demonstrates our long-standing commitment to honouringour promises to customers, the more important statistic is our consistentlyhigh claims pay out ratio. Historically, more than 94% of claims have beenpaid, while some product categories have achieved pay out rates exceeding 97%,with certain years approaching 100%.
Insurance works - These numbers reinforce animportant message: insurance works. Yet despite this, many South Africansremain substantially underinsured. Recent claims data, viewed alongside thefindings of the 2025 ASISA Gap Study, provides valuable insight into where theindustry should focus its efforts. One of the most notable trends emerging fromboth sources is the growing importance of living benefits.
While the traditional “big four” severe illness claims, cancer,heart attack, stroke, and coronary artery bypass surgery, continue to dominateclaims experience, cancer remains the single most significant driver acrossmultiple product categories. Every year, a larger proportion of claims relateto cancer diagnoses, making it one of the most important risks customers needto prepare for financially.
Beyond severe illness, disability claims continue to be driven byconditions such as musculoskeletal disorders, nervous system illnesses, andcancer-related complications. Importantly, these risks affect customers acrossall age groups.
Claims are age blind - The perception that severeillness or disability is primarily a risk for older individuals is increasinglyinaccurate. We continue to see claims from customers in their eighties andbeyond, with the oldest claimant being 82, while also seeing severe illnessclaims from individuals in their twenties. Illness does not discriminate basedon age, income, or life stage.
What has become particularly evident is that people are livinglonger and recovering from conditions that would previously have been fatal.This is positive news from a medical perspective, but it introduces a newfinancial challenge. Surviving a severe illness often means managing long-termrecovery costs, lifestyle adjustments, and income disruption for many yearsafter treatment has ended.
This is where the protection gap becomes most visible. The ASISAGap Study reveals that underinsurance is not limited to lower-incomehouseholds. In fact, when we isolated higher-income earners, individualsearning more than R30 000 per month, the findings were equally concerning.
Among this group, life cover adequacy sits at approximately 49%,while disability cover adequacy falls into the high thirties. In practicalterms, this means that many higher-income South Africans are underinsured bymillions of rand. On average, the shortfall exceeds R3 million for life coverand more than R5 million for disability cover.
A growing cover gap - Perhaps even more concerningis that the gap continues to widen. While risk cover uptake is growing, thefinancial protection required by customers is increasing at an even fasterrate.
The question is why. Affordability is often cited as the primaryreason for underinsurance, and there is no doubt that financial pressureaffects many households. However, the evidence suggests that affordabilityalone cannot explain the extent of the protection gap.
In many cases, customers underestimate their exposure to risk.They believe the likelihood of suffering a severe illness or disability islower than it actually is. Others underestimate the financial consequences ofsuch events, focusing only on immediate medical expenses while overlooking thelong-term impact on income, lifestyle, retirement planning, and familysecurity.
There is also a tendency to overestimate existing protection.Customers may assume that medical aid, employer benefits, or a basic insurancepolicy will provide sufficient cover, without fully understanding the scale offinancial support required when a serious illness or disability occurs.
This creates an important opportunity for financial advisers. Thetrue value of advice is not demonstrated when a claim is paid. It isdemonstrated long before that claim occurs.
Focusing on outcomes - Effective advice begins withmeaningful conversations that help clients understand risk, identify gaps, andappreciate the financial consequences of unexpected events. Rather than leadingwith products, advisers have an opportunity to focus on outcomes. Thediscussion should centre on what clients want to achieve, what they need toprotect, and how risk solutions support those objectives throughout theirlives.
Importantly, these conversations should evolve as clients movethrough different life stages. A young professional faces very different risksfrom someone with family responsibilities or someone approaching retirement.Insurance solutions should adapt accordingly.
At Old Mutual, this understanding has shaped the way we designour products. We have moved away from the traditional one-size-fits-allapproach and embraced greater flexibility through modular, building-blockproduct design. Customers can select the protection they need today whileretaining the ability to adapt their cover as their circumstances change.
We are also responding to changing longevity trends. As peoplelive longer and continue to face risk beyond retirement, we have introducedfeatures that support whole-of-life protection. Solutions such as limitedpremium payment terms allow customers to secure lifelong cover while completingtheir premium commitments before retirement, helping maintain protection whenaffordability pressures may be greatest.
If there is one message I would leave with advisers, it is this:the protection gap cannot be solved through products alone. It requiresoutcomes-based conversations. It requires regular reviews. And it requires acontinued focus on helping customers understand the long-term financialrealities of risk.
When advice evolves from a productdiscussion into an outcome-focused conversation, we create a far better chanceof closing the protection gap and helping more South Africans achieve lastingfinancial security.

It's about the confidence you build, the trust you uphold, and the impact your advice has on the people you serve. Old Mutual stands beside you with guidance, tools and a commitment to responsible, customer-focused standards that help you deliver meaningful outcomes.
Old Mutual Life Assurance Company (SA) Limited is a licensed FSP and Life Insurer.

