Why the future of independent advice depends on stronger partnerships

As independent financial advice evolves, product providers must move beyond products to become strategic business partners. Marwan Abrahams explains why collaboration, technology, succession planning and practical support will shape the future sustainability and success of South Africa's independent adviser community.
Written by
Marwan Abrahams
Published on
July 6, 2026

For fifty years, Old Mutual Independent Distribution has worked alongside South Africa's independent financial advisers.

Reaching this milestone is something we are immensely proud of, not simply because of our longevity, but because it reflects five decades of partnership with one of the most resilient professions in financial services.

The advisory landscape today bears little resemblance to the one that existed in 1976. Regulation has evolved dramatically. Technology has transformed how advice is delivered. Client expectations have become more sophisticated, while compliance requirements continue to increase. Through all of this, one thing has remained remarkably consistent: the value of trusted financial advice.

The question is no longer whether independent advice has a future. The real question is how advisers, and the organisations that support them, remain relevant in an increasingly complex environment.

For product providers, relevance can no longer be measured by the quality of products alone. The days of simply manufacturing products and expecting advisers to distribute them are behind us. Today's advisers need partners who understand the challenges of running successful businesses, not just selling financial solutions. That requires a fundamental shift from a product-led relationship to a true partnership model.

At Old Mutual Independent Distribution, that philosophy shapes everything we do. Our business consultants are not simply product specialists. They work alongside advisory practices to help them improve business performance, strengthen compliance capabilities, build operational efficiencies and create sustainable growth strategies.

As the industry evolves, advisers face challenges that extend well beyond client advice. Practice management, succession planning, technology adoption, operational efficiency and regulatory compliance have become strategic priorities for every successful business.

Supporting advisers in these areas is no longer optional. It is essential. One of the most valuable lessons we have learnt over the years is that meaningful partnerships are built through conversation.

Our adviser forums, IFA Association and Supporting Excellence Programme create opportunities for advisers and their support staff to share experiences, discuss industry developments and learn from one another. These conversations also provide invaluable insight into the trends shaping the future of independent advice.

Three themes consistently emerge - The first is consolidation. Increasingly, advisory businesses are exploring mergers and partnerships to achieve greater scale and operational resilience. The second is succession planning. Many practice owners recognise the importance of ensuring continuity for both their clients and their businesses. The third is the ongoing professionalisation of advice practices as advisers adapt to changing regulatory expectations and higher client standards.

These trends create significant opportunities for product providers to add value beyond products. Whether assisting advisers with succession planning, facilitating mergers, providing funding solutions or offering different practice models through our various restricted financial adviser businesses, the objective remains the same: giving advisers meaningful choices that support their long-term sustainability.

Technology represents another area where partnership has become increasingly important. There is little doubt that advisers face growing operational pressure. Compliance requirements continue to increase, while clients expect faster service, seamless digital experiences and greater accessibility. At the same time, advisory businesses must manage rising operational costs without compromising service quality.

"Artificial intelligence will not replace advisers. However, advisers who fail to embrace AI may find themselves overtaken by those who do."

Marwan Abrahams
Executive General Manager: Financial Services, Old Mutual

Technology offers enormous opportunities to address these challenges, but only if it is adopted in practical, business-focused ways. This is why much of our engagement with advisers focuses on demonstrating how technology can simplify daily operations rather than adding further complexity.

Our regular webinars explore practical topics such as online submissions, workflow automation and the use of artificial intelligence to improve reporting, communication and administrative efficiency. These sessions consistently attract hundreds of advisers because they address real operational challenges rather than theoretical technology discussions.

Artificial intelligence has become one of the most discussed topics in financial services, but much of the conversation is dominated by speculation about replacing advisers. I believe that discussion misses the point entirely.

One observation that resonates strongly with me is that artificial intelligence will not replace advisers. However, advisers who fail to embrace AI may find themselves overtaken by those who do.

Technology should enhance advice, not replace it - Our own research continues to show that clients value human advice more than ever. While many consumers now conduct research online or use AI tools to gather information, they still want meaningful conversations with trusted professionals when making important financial decisions. That human relationship remains irreplaceable.

The real opportunity lies in combining the efficiency of technology with the judgement, empathy and experience that only advisers can provide. An adviser who embraces AI to streamline administration, improve communication and increase productivity creates more time for the conversations that matter most. Rather than threatening the profession, technology enables advisers to become even more valuable to their clients.

Looking ahead, I remain optimistic about the future of independent financial advice. Consumers increasingly value choice, and independent advisers are uniquely positioned to offer objective guidance across multiple product providers. As financial planning becomes more complex, that independence becomes even more valuable.

The responsibility for organisations like ours is to ensure advisers have the support, tools and flexibility they need to continue thriving. That means helping practices navigate regulatory change, including the implementation of COFI. It means providing technology that simplifies rather than complicates. It means supporting succession planning and business sustainability. Most importantly, it means recognising that every advisory practice is different and providing solutions that allow advisers to choose the path that best aligns with their vision for the future.

Fifty years of partnership has taught us that successful independent advice is built on trust, collaboration and shared purpose. The next fifty years will undoubtedly bring even greater change than the last. New technologies will emerge. Regulation will continue to evolve. Client expectations will keep rising.

But one principle will remain constant: advisers who place their clients at the centre of everything they do, supported by partners who invest in their long-term success, will continue to play an indispensable role in helping South Africans achieve financial security.

That is a future worth building together.

WHEREVER YOU'RE AT, GET ADVICE THAT MATTERS

It's about the confidence you build, the trust you uphold, and the impact your advice has on the people you serve. Old Mutual stands beside you with guidance, tools and a commitment to responsible, customer-focused standards that help you deliver meaningful outcomes.

Old Mutual Life Assurance Company (SA) Limited is a licensed FSP and Life Insurer.

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