When Santam purchased Guardian National in 1999 and subsequently acquired the balance of equity interest in Associated Marine from Mutual & Federal, a decision was taken to maintain the Associated Marine brand name given the brand equity in the marine industry. This was maintained after Associated Marine became a division of Santam Ltd in 2005. Over time, however, a number of factors have compelled a review to bring Associated Marine into the Santam brand fold to ensure consistent and seamless intermediary experience across touch-points.
The executive head of Specialist Business, Quinten Matthew, shares that he is pleased to announce that as from 2 July 2018, Associated Marine as a brand will cease to exist and will then be called Santam Marine.
Quinten explains that the name change will not affect the day-to-day running of the division, and it will be business as usual. Together with his collective management team, Quinten remains committed to providing the very best solutions and service to brokers, and to maintaining Santam’s position as the largest marine insurer in Africa.
For more information, kindly contact Alex Downie on 011 912 8203 or visit http://marine.santam.co.za