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Reputation Management Course

November 7, 2019 @ 8:00 am - 5:00 pm

Group of young professionals in meeting

Reputation Management: The building blocks to take your reputation to the next level

Course content

  • Corporate management: A look is taken to see how the organisation is run and managed. Does the business have a clear vision of where they are going? Can everyone in the business fluently articulate this vision? What are the values that drive decision making? Is the handbook on ‘how we do things around here’ easily accessible to ensure consistent delivery of your products and services? Does the manager lead by example?
  • Corporate capital: Do you have the right team on your side to achieve your strategic intent? Are you attracting the right calibre of individuals to help you achieve your business’ vision? Are you providing sufficient training, coaching and mentorship to your team members?
  • Corporate performance: What is the perceived value of your business? Do customers understand the value offering, in other words, why would they use their hard earned cash for your product or service instead of your competitors’? How transparent and ethical are you about your financial matters?
  • Corporate positioning: Who are you conducting business with? Do your suppliers and partners share your values? Are you sustainably giving back to the community?
  • Corporate dialogue: The ‘glue’ that ties all of these building blocks together and is the core of building the corporate reputation. Succinctly describing the vision and values of your business, explain the unique selling proposition and elaborate on the corporate social investment?

Learning outcomes

After successful completion of the course, you will have knowledge of

  • the building blocks of an organisation’s reputation
  • corporate management: strategic intent and operational
  • corporate capital: human capital and operational capital
  • corporate performance: value offering and business results
  • corporate positioning: strategic alliances a corporate social
  • corporate dialogue: internal and external
  • your stakeholders and how best to engage with them
  • how to set SMART goals to help you take your organisation’s
    reputation to the next level

Who should enrol?

This course is ideal for you if you are a Corporate Affairs Managers, Communication Directors or Senior Manager.

Course fees

R3 650.00 per delegate (VAT incl.)
Course fees include course material, lunch and refreshments during contact days.

Course fees must be paid in full 14 days prior to course start dates. Proof of payment can be submitted to enrolments@enterprises.up.ac.za.

Admission requirements

Prospective delegates should at least have a National Senior Certificate (Grade 12) or equivalent qualification.

Accreditation and certification

Enterprises University of Pretoria (Pty) Ltd is wholly owned by the University of Pretoria. As a public higher education institution, the University of Pretoria functions in accordance to the Higher Education Act 101 of 1997. Enterprises University of Pretoria offers short courses on behalf of the University and these short courses are not credit-bearing, and do not lead to formal qualifications on the National Qualifications Framework (NQF) – unless stated otherwise. Delegates who successfully complete a short course and comply with the related assessment criteria (where applicable) are awarded certificates of successful completion and/or attendance by the University of Pretoria.

Registration and enquiries

Course coordinator
Getrude Hlungwani
Tel: +27 (0)12 434 2569
Email: getrude.hlungwani@enterprises.up.ac.za

Course leader
Dr Estelle de Beer
Department of Communication Management Tel: +27 (0)12 420 4040
Email: estelle.debeer@up.ac.za

Course presenter
Regine le Roux
Reputation Matters Managing Director

Regine is a corporate reputation specialist who completed her Communication Management Honours degree Cum Laude at the University of Pretoria in 2001, and completed her MCom within a year. Regine founded Reputation Matters in 2005 and hand picks and manages several teams that implement communication strategies. She has gained much practical experience through several communication, change and marketing strategies compiled for clients in both the private and public domains.

Regine developed the Repudometer®, which is one of the first tools that has been developed to quantify an organisation’s reputation. She is a Fellow Member of the Institute of Directors in Southern Africa (IoDSA) and sits on the advisory committee for the Western Cape. She is also the author of Reputation Matters: Building Blocks to Becoming the Business People Want to Do Business With.


November 7, 2019
8:00 am - 5:00 pm


Enterprises university of Pretoria
+27 (0)12 434 2500


Enterprises University of Pretoria
140 Lunnon Rd, Hillcrest
Pretoria, 0083 South Africa
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+27 (0)12 434 2500

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