Nfinity acquires the license to leading influencer marketing business Webfluential in SA
With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has just acquired the license for Webfluential South Africa in an exciting move for the Group.
As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes to craft stories with influencers that have significant social media influence, share them with audiences and build their brands through online engagement.
Ken says that Nfinity has always been a space for entrepreneurs to grow and better their businesses and Webfluential South Africa is a perfect addition into the mix of media solutions. “We’re extremely excited about incorporating Webfluential South Africa into the Nfinity stable and we know that together with our current array of media solutions, our existing and future clients have a full 360degree media powerhouse at their disposal. This is a historic event for both our businesses and we can’t wait to amplify our client’s brands even more.”
The Webfluential team will be based at Nfinity’s offices in Sandton under the guidance of Pieter Groenewald, who has become one of the most recognized experts in the field of influencer marketing. Murray Legg, the co-founder of Webfluential says: “Nfinity has a strong and credible track record in the media industry, fantastic sales and management team and all the resources and expertise to take our business into the next phase of our journey – we’re excited!”
Nfinity’s existing brand advocacy and micro influencer business theSALT will continue to work as a separate business unit with advertisers, offering micro influencing and brand advocate solutions for clients to maximise brand growth. “The offering of these two businesses, are so different and in my mind could complement each other, hence the decision to build them as separate brands with each having their own brand equity,” concludes Ken.
Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Whisky Live, Whizzky App, Orange Block, MediaPop, theIntern-Ship, Brand a Tuk Tuk and Nfinity Digital.