New King Price extreme superbike team off to a flying start

By: King Price

The newly-formed King Price extreme superbike racing team has had a dream start to its debut season, dominating the podium in the first 2 rounds of the 2019 SA Superbike Championship.

Team leader Clint Seller, a multiple SA champion, followed his double win in the opening race at Dezzi Raceway last month with an overall second place at last week’s event at Zwartkops Raceway. In the highly-competitive SBK 600 series, young protégé Dino Iozzo grabbed a second place and fifth place at Dezzi before heading for Europe, and his stand-in, Blaze Baker, blew the field away by winning both heats at Zwartkops.

King Price is the title sponsor for Seller Racing, and Seller says the new team’s success is built on ‘a great partnership’: “I like winning. I like winning with my partners. Running a racing team is a lot of work, a lot of admin, a lot of challenges – and that’s why it’s important to have partners like King Price in your corner, and to build relationships that go beyond simply racing motorbikes,” said Seller.

King Price’s Wynand van Vuuren says the company’s sponsorship of the new team is based on shared values and goals, including a mutual passion for developing young talent and giving back to the broader biking community.

“We’ve been involved in superbike racing and off-road racing for a couple of years now, and sponsoring a team like Seller Racing Team is a great opportunity for us to show our commitment to the local biking fraternity, to developing the sport, and to supporting local sportspeople,” said Van Vuuren.

King Price’s involvement with the sport to date has had a direct impact on the way the company views bike insurance, as it became aware of gaps in the insurance market for motorbike riders. The company started offering motorbike insurance in 2018, and their unique product includes the ability for bikers to insure their biking gear for an extra R1 per month, and cover for accidental damage that happens at approved track schools.

“We saw, for example, that policies based on a motorbike’s retail value generally undervalue the bike, so the first thing we did was devise a model that allows our clients to insure their motorbikes for an agreed value, which includes its accessories, and which doesn’t depreciate. This means your bike is always insured for what it’s worth,” said Van Vuuren.

Clients who insure their motorbikes comprehensively can also add on cover for shortfall, which closes the financial gap between what they still owe the bank and what the motorbike is worth in the event that it’s stolen, hijacked or written off. The product even covers learner riders, and some business use.

In another first for the industry, comprehensively insured bikers can also insure their motorbike gear – including helmets, boots, jackets and other riding gear, which are often worth tens of thousands of rand – for an extra R1 per month.

For more on King Price motorbike insurance, click here