November 16, 2023

Niche Mastery: MUA's Success in High-Net-Worth Insurance and the Power of Specialization

Podcast Player in here

In this interview with Marike Van Niekerk, Manager at MUA Insurance, the focus was on the strategic advantages of specializing in the high-net-worth demographic.

Historically recognized for specialist motor insurance, MUA has adapted to market shifts while maintaining a niche focus. Specializing allows MUA to tailor products, ensuring client satisfaction and loyalty.

Marike highlights the benefits of niche markets, including addressing specific audience preferences and reduced competition. This approach extends to brokers, enhancing resource allocation and customer relationships. In a high-net-worth market, MUA leverages historical knowledge for accurate underwriting, demonstrating the power of specialization in building strong client relationships, fostering innovation, and thriving in competitive markets despite economic challenges.

Inception value policy (IVP)

Credit shortfall
Economical cover
Inception Value Policy

Learn More

This is some text inside of a div block.

Learn More

COVER Learning


Introductory to Advanced. Online Qualifications, Business, CPD, RE preparation. View some of our latest courses below.

Learn More

Broker survey

View the live session that unpacks insights from the 2022 Broker Survey.

Watch session