By Johan Minnie, CEO at Consult by Momentum

‍One hundred days may seem a short time in the life of a business, but for any new leader, it offers a valuable window to listen, learn and lay foundations. Since stepping into the role of CEO at Consult by Momentum, my first priority has been to connect with our advisers, teams, franchises and partners, in order to understand what truly makes this business special – and how we can build on that strength for the future.

What I found was a business with a deeply human heart. Consult is over a decade old, with a strong national footprint, close to R60 billion in assets under advice and more than R1 billion gross written short-term premiums. But beyond the numbers lies something more powerful: a culture rooted in service, partnership and purpose.

My task now is to build on that culture, strengthening the bridge between our people and the clients we serve.

Building on a decade of growth

Over the past financial year, Consult has achieved exceptional growth:

• 27% increase in total assets under advice
• 27% increase in assets under management
• 25% year-on-year growth in gross commissions and fees
• Expansion to 446 advisers nationwide, with continued adviser growth

This momentum reflects the collective effort of every adviser and partner who believes in the power of professional advice. It’s also a reminder that our future success will depend not just on growth itself, but on how meaningfully we grow – with integrity and purpose.

Defining our north star

As we chart the next phase of Consult’s journey, our vision is clear: to become South Africa’s leading premium wealth advice brand, trusted for independent, human-centred advice that helps clients build and protect their financial dreams.

To guide this vision, we’ve introduced a framework that informs our strategy and culture, seeking to unite performance and purpose in all that we do. It starts with Consult’s vision, followed by our purpose to change lives every day, and backed by sustainable commercials – these are the drivers in all that we do.

To this end, we aim to further develop and grow our solutions, capabilities and capacity while remaining focused on our culture and conduct; the “Consult way” of doing things.

Recognising excellence and legacy

At our annual Conference in August, we launched the Consult Legacy Awards to celebrate advice that creates lasting impact. As a client-centric advice business that aims to become a leader in the industry, we’ve centred our business around Consult’s ‘advice framework’, which is anchored in principles that we live by. One of those principles is that our advisers are ‘best of breed’ in respect to professionalism, conduct and advice culture.

A human philosophy of leadership

Leadership, I believe, is an act of service. It’s about helping people see their potential, not asserting authority. My goal is to nurture a culture of authenticity, where every adviser feels connected to our purpose and empowered to deliver advice that matters.

Because in the end, advice is not about numbers on a balance sheet. It’s about people: parents securing their children’s education, professionals protecting their income, families planning for retirement, and businesses making provision for the unknown, ensuring sustainability. When we do this well, we don’t just build portfolios – we build trust, resilience and hope.

The journey ahead

The first 100 days have reaffirmed that Consult’s greatest asset is its people; passionate, skilled advisers who embody our purpose every day. Together, we’re shaping a business that stands for excellence, independence and heart.

Our journey is just beginning, but the direction is clear: to create a legacy of advice that changes lives. One client, one adviser, one conversation at a time.