AI-powered actuarial partnership to deliver personalised rates, fairer outcomes, and more long-term value for brokers and clients.

Ami Underwriting Managers (Ami), a boutique underwriting agency for Lombard Insurance Company serving South Africa’s aspirational and high-net-worth (HNW) personal lines insurance market, today announced a strategic partnership with insureAI – a leading South African actuarial technology firm specialising in AI-driven pricing, analytics, and reserving.

The partnership marks a significant step in Ami’s strategy to drive smarter underwriting, deliver fairer outcomes, and enhance pricing precision for its broker partners and clients.

Onboarding insureAI’s proprietary pricing and risk-modelling platform allows Ami to offer more competitive quotes to new low-risk clients and apply smaller, more sustainable increases to existing quality policyholders. This aligns with Ami’s long-term vision of rewarding responsible behaviour, enhancing customer retention, and building an insurance model centred on technical fairness and loyalty.

“This is a powerful alignment of both capability and culture,” said Christelle Colman, CEO of Ami. “Ami was founded with a digital-first philosophy, underpinned by exceptional service, strong personal relationships, and data-driven decision-making. Partnering with insureAI takes that promise even further, enabling us to apply intelligent, adaptive pricing models that respond to market conditions, in real time – delivering better outcomes for brokers and their clients.”

insureAI’s platform combines advanced actuarial tools, AI-driven predictive analytics, and continuous portfolio monitoring to deliver highly granular pricing. By integrating a range of internal and external variables – from geospatial data to emerging trend analysis – it empowers underwriters to assess risk with greater precision and dynamically adjust rating structures.

“At insureAI, our mission is to empower modern insurers with intelligent, scalable solutions that strengthen technical capabilities, unlock competitive advantage, and drive market performance,” said Ron Richman, Founder and CEO of insureAI.

“Our collaboration with Ami is an exciting opportunity to demonstrate how data-driven pricing can create value across the entire insurance ecosystem – from the insurer and broker, to most importantly, the policyholder.”

The initial rollout of the platform is already underway across Ami’s personal lines portfolio and is designed to deliver immediate improvements in pricing consistency, underwriting efficiency, and performance transparency.

The partnership also serves as a launchpad for future innovation. Ami and insureAI are already exploring additional applications that will enable deeper pricing segmentation, enhanced portfolio steering, and more responsive rate interventions – all while keeping brokers informed and empowered through improved analytics.

“This is just the beginning,” said Colman. “We see this as the start of a long-term innovation journey – one that will enable us to continuously refine our approach and respond more rapidly to shifting market conditions, emerging risks, and evolving customer expectations.”

Future phases may also support Ami’s ambition to develop products that respond to emerging risks and evolving client needs, particularly in underserved segments like electric vehicle (EV) owners and digitally native, HNW millennials who expect seamless, digital-first experiences. While no additional product announcements are being made at this stage, the current architecture is designed to support broader innovation and scalable growth.