Consult Boschkop launches “Giddy-Up”: South Africa’s first digital ecosystem for horse owners

There’s a new name in the stables of short-term insurance.

Consult by Momentum Boschkop has launched Giddy-Up; a first-of-its-kind digital platform that brings together equine wellness, insurance, event management and a global horse-owner community under one digital roof.

Developed by Johann Roux, Financial Adviser and Franchise Principal at Consult Boschkop in collaboration with Consult by Momentum strategic partners, Giddy-Up was born out of both professional expertise and personal passion.

“The idea for Giddy-Up started with a horse named Princess, recalls Roux. “I was twelve, homesick at boarding school, and spending time with her gave me an emotional anchor I didn’t even know I needed. That connection – the calm, healing power of horses – stayed with me for life. Giddy-Up is my way of giving back to the animals that have given me so much.”

A single digital ecosystem for equine care

At its core, Giddy-Up is designed to simplify and safeguard every aspect of horse ownership. The platform provides each horse with a unique digital ID, serving as a lifelong record that consolidates:

-       Full medical history

-       Vet visits, diagnostics, and treatments

-       Insurance details and claims

-       Performance and training records

Accessible anywhere, anytime, it acts as a digital passport for equine wellness and performance – making collaboration between owners, vets, trainers, and event organisers effortless.

The platform also connects users to a global equine community, enabling them to share advice, access expert insights, and network with horse lovers worldwide. “Whether you’re in the stables of Stellenbosch, the ranches of Texas, or the arenas of Europe, you’re part of the same global family,” says Roux.

Seamless event management

For the equestrian sports sector, Giddy-Up streamlines everything from event registration and document submission to performance tracking. This integration removes much of the administrative burden typically associated with competitive horse events, giving riders and organisers more time to focus on what truly matters – the horse.

Comprehensive equine insurance

Giddy-Up’s insurance offering has been designed specifically for the realities of horse ownership. Cover options include:

-       Loss of use – when a horse can no longer perform its intended function

-       Mortality cover – for illness or accidental loss (50% of insured sum will be paid when a horse can no longer be used for its intended equestrian activity)

-       Veterinary expenses – consultations, diagnostics, and treatments

-       Critical care and hospitalisation – for high-risk medical interventions

-       Routine and preventative care – supporting long-term wellness

-       Accidental illness and injury cover – for unpredictable events

-       Up to four structured payouts per year, ensuring cover when it’s needed most

“Says Roux: “Insurance shouldn’t be complicated; it should give owners clarity and control. Our aim is to make protecting your horse as intuitive as caring for it.”

Built on bond

For Roux, Giddy-Up is more than a business venture. “Horses are our teammates, therapists, and emotional anchors. They carry not only our weight but our hearts. They deserve a system that protects them wholly.”

With Giddy-Up, Consult by Momentum is merging technology, empathy, and insurance expertise to create a new standard in equine care; one that recognises the deep bond between human and horse.

Says Oswald Kuyler, Head of Short-Term Insurance at Consult by Momentum: “We’re proud to back innovation that’s rooted in genuine passion. Giddy-Up tangibly demonstrates the evolution of equine insurance, with an approach that encompasses horse, horse owner and expert insurance advice to create a truly unique equine risk solution.

He adds: “Giddy-Up reflects what Consult stands for: practical, human-centred financial solutions that add real value to people’s lives. And, in this case, to the lives of the animals they love.”