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February 14, 2023

Challenges facing the professional market

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Deon Theunis, the intermediary support head at Sanlam Individual life, highlights opportunities for financial planners in light of the tough times faced by client.

"It is important for intermediaries to stay ahead of the game, stay ahead of the curve, continuous learning is crucial. Adapt to the changing needs of your clients, be comfortable with using technology, embrace technology, because clients have learnt a lot as far as that is concerned, and how to use that over the past few months."

"When one finds oneself in various global events that impact the longer term financial planning set up, engage the professionals in the field of expertise. We've seen that with COVID there were so many views, so many angles, engage the professionals."

"Three pieces of advice for financial advisors; engage your client number one, engage your client number two, engage your client number three. Keep talking to your client, in tough times, it's the perfect time to engage with your clients. Position yourself with them, to be with them through the journey to engage with them to make sure that they see, this intermediary of mine is my life partner, especially when things are going tough. "

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