Making learning easy, many learners at a time

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In this interview, Tony speaks with Marees Bostander, the Head of Brand Strategy and Sponsorships at Liberty Group, about the company's approach to brand strategy and its involvement in social responsibility through sponsorships, particularly in the realm of education.

Marees explains that Liberty's brand positioning of "being in it with you" reflects their commitment to supporting clients and South Africa as a whole. With a focus on insurance and financial services, Liberty aims to help people achieve their financial goals and provide support during both positive and challenging moments.

The discussion centers on Liberty's long-standing involvement in education, dating back nearly three decades, and its partnership with the Mindset organization to offer education initiatives. This includes the Liberty Learn channel, now available as an app, which provides accessible learning resources for subjects like math, science, and English. Marees emphasizes the importance of making education tangible and practical for South Africans, highlighting the benefits of Liberty Learn's resources, including chatbots and structured lessons, to aid students and parents in improving educational outcomes.

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