Practical EQ & Behavioural Finance tools for advisors

Unlock the Human Edge in Financial Advice: Behavioural Finance Webinar

Why do clients panic-sell during market downturns? Why do they cash out retirement savings despite long-term plans? And how can financial advisors help change that?

In this thought-provoking webinar hosted by Tony van Niekerk from COVER, two leading voices unpack the critical link between emotional intelligence and behavioural finance—and what it means for the future of advice.

Featuring:

• Mark Baker, CEO of Mygrow – Emotional intelligence expert helping professionals develop the competencies that build client trust and long-term behavioural change.
• Paul Nixon, Head of Behavioural Finance at Momentum – Renowned for pioneering the integration of behavioural science, psychology, and AI into investment decision-making.

What you’ll learn:

• The hidden psychological drivers behind poor financial decisions
• Why empathy is becoming a superpower for advisors in the AI age
• How EQ competencies can be strengthened—just like muscles
• Practical ways to integrate behavioural insights into your advice process
• How to create emotionally resonant, goal-linked financial plans that stick

Whether you're an advisor, investment professional, or simply curious about the science behind money decisions—this is a must-watch conversation that bridges tech, trust, and transformation.

As part of the webinar experience, viewers can access a 30-day free trial of Mygrow, a tech-enabled EQ development platform that helps you strengthen your emotional intelligence in practical, measurable ways.

Watch the full recording now and gain the tools to deliver advice with more impact and empathy.