CSI volunteerism supports and empowers communities across three provinces: Johannesburg, KZN, and the Free State.

Food & Trees for Africa (FTFA), one of South Africa’s most established social development and restoration organisations, in partnership with OmInsure, a leading provider in the insurance sector, is proud to announce ongoing Corporate Social Investment (CSI) greening. Since 2023, the partnership has successfully planted over 2038 trees across the Eastern Cape, Johannesburg, KwaZulu-Natal, and the Free State, with plans to distribute a further 1,000 trees to homes in underserved communities this week.

The initial planting events, which demonstrated the enthusiastic commitment of OmInsure employees, took place on October 22, 2025. These hands-on volunteer days saw the team getting their hands into the soil, engaging directly with community members to plant indigenous shade and fruit-bearing trees at various sites in provinces where the company actively operates. This direct involvement highlights the critical social upliftment aspects of the initiative, ensuring that OmInsure’s commitment is visible and directly beneficial in the areas they serve.

Sustainability Day Focus: Kanana Park Upliftment

The central focus of this initiative is a large-scale tree distribution scheduled for October 29, 2025, aligning with South Africa’s recognition of Sustainability Day. On this date, 1,000 fruit, nut, and indigenous shade trees will be distributed to homes in Kanana Park, Johannesburg, marking a significant investment in the community's future and aligning the project with a national commitment to environmental health.

The trees selected for the distribution reflect a strategic approach to community rejuvenation and empowerment. The distribution maintains a 50/50 split between highly valuable fruit trees and robust indigenous shade trees.

The fruit trees provide direct, tangible benefits to families, enhancing food security and improving household nutrition. The indigenous shade trees, on the other hand, are essential for cooling urban environments, sequestering carbon, improving air quality, and preserving local biodiversity.

“The collaborative spirit of the OmInsure team has been exceptional,” says Robyn Hills, Head of Programmes at Food & Trees for Africa. "The commitment to distributing 1,000 trees on Sustainability Day is delivering environmental health and direct community benefits where they are needed most, making a difference that people can see, touch, and eat. When we put

trees into the hands of households, we are initiating a long-term shift toward a greener, more resilient South Africa. That’s the real-life transformation we strive for.”

Empowerment Through Volunteerism

OmInsure’s CSI volunteerism is a cornerstone of the partnership, fostering a strong connection between the corporate sector and the community. This involvement ensures that community members are not just passive recipients of aid but active partners in the greening process, empowering them with the knowledge and resources to care for their trees long-term.

"Seeing our employees enthusiastically volunteering their time and energy in provinces where we operate—from Johannesburg to KwaZulu-Natal and the Free State—was deeply inspiring," says [Insert Name and Title of Ominsure Representative]. "This partnership with FTFA is as much about planting trees as it is about investing in the social fabric and long-term well-being of these communities, providing tangible assets like fruit trees and much-needed shade, which truly embodies the spirit of Sustainability Day. It ensures the communities we serve are recognised and actively greened."

The distribution of over 3000 trees in total by the end of October 2025 represents a powerful step forward in climate action and social development. FTFA and Ominsure are committed to measuring the long-term impact of this project, ensuring that the roots laid down by this partnership grow into lasting environmental and economic success for the beneficiary communities.