Jacques Du Bruyn: Driving leads & Profitability Online

Jacques Du Bruyn - Driving leads & Profitability OnlineJacques Du Bruyn, MD of Flume highlights the importance of segmentation to target your online audience, giving you credible leads, through proper targeting via segmentation and analytics you can make a return on your ad spend. It is important to note the goal of the campaign as brand awareness versus lead generation will yield different results.Content hierarchy for adverts, best practices for online marketing in the insurance customer context, and the importance of mobile are just a few of the topics Jacques will touch in in his upcoming presentation at the 6th African Insurance Distribution & Bancassurance Conference taking place on the 22nd & 23rd of June 2016.https://www.youtube.com/watch?v=EwCnSprcW20