Since launching its flagship Myriad product in 2002, Momentum Life Insurance has paid an impressive R77,9 billion in claims. These payouts reflect more than just numbers, they represent promises honoured and real financial support for families, businesses, and futures during life’s most challenging moments.

Young professionals are entering the workforce with more financial pressure and fewer safety nets than previous generations. For this cohort, financial wellbeing isn't just about earning it’s about safeguarding their progress, managing risks, and finding value in every financial decision.

Howard Freese, Certified Financial Planner at Old Mutual Personal Finance, highlights how new fathers are often caught off guard by how quickly the pressure mounts. “There’s this moment when you realise, you’re not just responsible for yourself anymore — and it changes the way you think about every rand you spend.”

The instinct to seek refuge in liquid, lower-risk assets during uncertain times is understandable − especially when global markets appear jittery. But is a move to cash still wise when interest rates are headed lower?

With more young adults making bold financial decisions – buying homes, financing cars, and stepping into ownership – insurance must become a priority conversation for this age group.

Rebekah Pillay - a KwaZulu-Natal-based financial adviser with Consult by Momentum, recently added a new title to her name: Mrs India Worldwide SA finalist at the previous Saturday’s Mrs India pageant.