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Financial Planning
August 19, 2025

Maria Pouroullis Carpenter appointed Head of Momentum Multiply

Multiply, a vital component of the broader Momentum Health ecosystem, proudly announces the appointment of Maria Pouroullis Carpenter as Head of its wellness rewards programme. Multiply plays a pivotal role in transforming healthcare in South Africa, from reactive sick care to proactive health and wellbeing.

Maria’s appointment marks an important step forward in Multiply’s mission to reshape how South Africans live healthy lives. As a recognised leader in product strategy and design, Maria brings a unique philosophy and proven methodologies that foster high-performance work environments while promoting genuine wellbeing.

Her extensive track record spans entrepreneurial ventures and corporate leadership roles within the financial services and insurance sectors. Maria’s impressive portfolio includes collaborations with numerous blue-chip companies listed on the JSE. She has designed and implemented electronic health record platforms across Africa and led over 250 technologists in delivering health solutions serving millions in South Africa.

Notably, her leadership of South Africa’s COVID-19 contact tracing initiative - partnering with Apple, Google, the Office of the Presidency, and the private sector - exemplifies her capacity to deliver complex, high-impact health innovations aligned with Multiply’s vision to enable better health outcomes for more South Africans, at lower cost.

Maria, a distinguished authority in wellness product design and digital transformation, conveyed her expertise in her TEDx Talk titled “The Medicine of Chaos.” In this presentation, she outlines how her innovative methodologies generate meaningful solutions that prioritise the wellbeing of practitioners. She now leverages these insights to inspire Multiply members in cultivating sustainable health habits.

“My career is proof that high performance and joy at work are not competing priorities - they multiply each other’s impact,” says Carpenter. “I am excited to lead Multiply at this pivotal moment for South African healthcare. We are not simply offering a wellness rewards programme; we are fundamentally changing how people understand their health. We anticipate a large-scale impact as more South Africans take ownership of their healthcare journeys.”

Under Maria’s leadership, Multiply continues to solidify its position as a leader in incentivised wellness, empowering individuals to take control of their physical and mental health through innovative rewards and personalised support.

Born to Greek Cypriot immigrant parents, Maria is one of seven siblings and the only daughter. Growing up surrounded by six brothers in an environment traditionally geared towards male success, she developed an innate drive to advocate for minorities and reject mediocrity. Having personally overcome trauma, health challenges, and the loss of loved ones to illness, Maria is passionately committed to delivering authentic health and wellbeing solutions to all Momentum Health members.

Visit the Multiply website to discover how small changes can deliver big results for both your health and your wallet.