Sanlam Investments Multi-Manager has appointed René Basson as Head of Marketing. Reporting to CEO Darryl Moodley, she will serve on the Executive Committee and will be responsible for shaping and executing brand and marketing strategy across the business. She will lead brand, positioning and integrated marketing across distribution channels to drive brand equity and business growth through targeted acquisition, engagement and retention initiatives.

“Sanlam Investments Multi-Manager has built a strong, client-focused business. I’m looking forward to contributing my experience in brand building and integrated marketing as we continue to evolve. My focus will be on shaping a cohesive marketing approach, strengthening the function, and improving how our business areas and brands work together to support clients and advisers,” says Basson.

Basson brings over 24 years of experience across financial services, ICT and consumer durables, with deep expertise in strategy, planning and the execution of complex, multi-market programmes. She takes on the role following her tenure as Head of Brand and Marketing at Satrix, part of Sanlam Investments, where she led brand, marketing, communications, and user and client experience.

She previously held senior roles at the London Stock Exchange Group (Refinitiv, Thomson Reuters), including Global Activation Lead and Regional Marketing Lead for the Middle East and Africa, and earlier in her career held positions at IBM, Timex Group and Callaway Golf Europe.

She holds a BCom in Marketing from Stellenbosch University and a BCom Honours in Marketing, cum laude, from the University of South Africa, and is Co-Head of the Women in ETFs South African Chapter.

“René’s track record of building brands and driving commercial growth across complex, multi-market environments makes her the ideal leader to take our marketing capability to the next level. As we continue to scale and differentiate in an increasingly competitive landscape, her strategic vision and executional rigour will be instrumental in deepening client engagement and strengthening our market presence,” says Darryl Moodley, CEO of Sanlam Investments Multi-Manager.

Disclaimer: Sanlam Investments consists of authorised financial services providers in terms of FAIS, and disclaimers can be viewed on https://www.sanlaminvestments.com/legal/disclaimer